Startup Founder Effectiveness:

How to search for a repeatable, profitable business model

 
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THERE IS METHOD TO THE MADNESS

 
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There is a way to approach the early-stage that is METHODICAL and PROVEN.

There are tools and frameworks, mindsets and approaches, and keys and guides that can help you along the way.

It isn’t easy. You already know this. Trying to predict the future and doing something that has never been done is never easy. But learning the best appraoches to go about it will help — it will save you at least 6 months, probably more. No joke.

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WE FOLLOW THREE GUIDING PRINCIPLES.

first:


WE BELIEVE THERE ARE METHODS TO THE MADNESS—AND WE CAN SHOW YOU HOW

 
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Our approach integrates principles of customer development, advanced lean startup methodologies, academic theories of innovation, science, and other analogous sources into a coherent + effective framework.

Through our work, you will:

  • Better-prioritize next steps

  • Be more clear and calm

  • Ask better questions, leading to better answers

  • Tell the story of “why this, why now?”

  • Identify what works (and doesn’t) in your business model

 

second:


WE BELIEVE THE FOCUS SHOULD BE ON THE FOUNDER.

 
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This is about YOU.

Our focus is for you to become a better founder and CEO. After all, you are the one that has prioritize and make decisions. We also know that competence leads to confidence, and not the kind that you “muster.” We believe confidence automatically shows up as a function of trusting yourself.

We also know that early-stage founders do not need “beginner” conversations. Founders need the best practices and tools that are clear, accessible, and facilitate action.

third:


WE BELIEVE EMBRACING AMBIGUITY WILL ULTIMATELY LEAD TO CLARITY.

 
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The idea that you are working on might be a good one, or it might not be.

All founders start with an idea. But successful founders also need the right business model. Along the way, you might pivot or find a new idea, but this doesn’t matter as much as your competency in the search—what to look for, what to do, and how to measure.

As we work together, you will learn what to take with you, and what to leave behind.


 

Have questions?  

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