THERE IS METHOD TO THE MADNESS
Confidence isn’t something you “muster”, it is what automatically shows up as a function of being competent.
The “method in the madness” is about the search for a successful business model. Many think they must have a good business idea — but to be quite honest, this doesn’t matter.
What matters is your competency in the search for a successful business model – what to look for, how to measure, and what actions to take — this is what makes you effective as a startup CEO.
Those who make it through the early stage successfully are the ones who found a way to ask better questions, identify the most critical risks, and prioritize their actions effectively.
WE FOLLOW THREE GUIDING PRINCIPLES.
OUR FIRST RULE OF THUMB:
WE BELIEVE THERE ARE METHODS TO THE MADNESS—AND WE KNOW THEM.
Our approach integrates principles of customer development, advanced lean startup methodologies, academic theories of innovation, science, and other analogous sources into a coherent + effective framework.
Through our work, you will:
Better-prioritize next steps
Be more clear and calm
Ask better questions, leading to better answers
Tell the story of “why this, why now?”
Identify what works (and doesn’t) in your business model
OUR SECOND RULE OF THUMB:
WE BELIEVE THE FOCUS SHOULD BE ON THE FOUNDER.
This is about you. Our goal is for you to become a better founder and CEO. After all, you are the one that has to be effective in prioritizing, learning and decision-making. We also know that competence leads to confidence,and not the kind that you “muster.” We believe confidence automatically shows up as a function of trusting yourself.
We also know that early-stage founders do not need “beginner” conversations. Founders need the best practices and tools that are clear, accessible, and facilitate action.
OUR THIRD RULE OF THUMB:
WE BELIEVE EMBRACING AMBIGUITY WILL ULTIMATELY LEAD TO CLARITY.
The idea you are working on might be a good one, or it might not be. Most successful founders start somewhere as a means to search for a successful business model. You might pivot or find a new one. But this doesn’t matter as much as your competency in the search—what to look for, what to do, and how to measure.
We advise and coach you as you work through what to take with you, and what to leave behind.
“I wish I worked with Ada months ago. She’s literally saved me hours and weeks by working with her.”
— WAYNE LOPEZ, VP PRODUCT, VERTIFY INC.
“It’s not just me: every person I know who’s worked with Ada wishes they met her sooner because of the clarity working with her brings.
If you’re an early stage founder, or interested in increased results for your company’s product development, or a funder looking for better bets, RUN—don’t walk—to Ada..”
— LAURIE FELKER JONES, FOUNDER & CEO, JUICEBOX HERO
“In our first meeting, Ada quickly understood my business and had an amazing ability to ask insightful questions that helped me to get to the root of my challenge. Her approach of enabling self-discovery versus simply telling me the issue was appreciated. I’d highly recommend Ada.”
— BHAVNESH PATEL, CEO, VOLT480
“We did the unlimited package and we were able to really unleash the power of Ada. After our month long program we were able to complete paid pilots, develop a strategy on which customer we were going to target, and learn how to communicate effectively with team.”