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About Ada

Ada Ryland is a startup strategy consultant with a passion for that super-early, very uncertain stage every startup faces.

Ada's approach to training new founders is based on principles of customer development, advanced lean startup methodologies, and academic theories of innovation. With career background as a mechanical engineer, IBM consultant, innovation program manager, and strategy consultant, Ada brings tools and frameworks that help entrepreneurs lower that feeling of “spinning wheels and overwhelm” so that they can think clearly, make better decisions, and be ready to realize their vision.


“Ada has great skill in helping entrepreneurs gain clarity about the business they are in and make strategic plans to most effectively use their (finite) energy.”
— Brandi Clark Burton
“She’s literally saved me hours and weeks by working with her.”
— Wayne Lopez