On "Finding" for Founders

A startup is a temporary organization in search of a profitalbe and scalable business model.” — Steve Blank

Every person aspiring to be a successful startup founder first has to find their successful business model. They also have to find early adopters, find their unfair advantage, and find the core market strategy that "rings true" and brings meaningful interest from investors. 

That is a lot to find. This is precisely why Steve Blank said that startups are “in search of” … it is all about searching and finding. Finding is the startup founders main job.

Most of the time, you don't have unlimited time to do this. Usually, there is window of opportunity open for a time in someone’s life, but after a while that closes. If you were honest with yourself, you would have a very strong sense of urgency about figuring things out.

I say this not to stress you out, but to point to something that can help you get what you want. There is an approach to finding your way in the early-stage that gets you there as directly as possible. You can ask better questions, gain skills that increase your effectiveness, and become a better navigator of extreme uncertainty.

Getting better at knowing where you are and what to do next eliminates a lot of unnecessary work and clears the way to focus on the true challenge of your particular business.

Let me know if you’d like to talk about this — jump to the Contact page and write me a note.

Keep up the good work!

Kind regards,


Ada RylandComment