Early-stage Founder Training and Coaching

You can work with us however you choose:



Private coaching

Schedule coaching and training as-needed to improve your approach to your business model, strategy, customer discovery, offer crafting, investor conversations, and CEO skills.

This is also good for pitch practice and accelerator application assistance.


Available in 4, 6 or 8-week formats

Private Coaching

Small Group Training
$595 person

Private Coaching Format
Start immediately, schedule flexibly, and work specifically to improve your situation. Include up to 4 team members. You can choose to do this in 4 weeks, to go as fast as possible,or across 8 weeks to work it in with other commitments. This can be done online or in-person,depending on your location and preference.

Small Group Training Format
This is a 6-week, study group cohort.

Next class starts on Friday, Jan 19 in Austin, Texas.

Advanced coursework for the early stage of a startup. Begins with a sophisticated overview of the stages of a startup, and then focuses and expands on what you need most to make progress. You will begin applying the tools to your project from the very first session.

You will gain:

Confidence with tools and critical concepts for the early stage

  • Use proven tools to de-risk your business model

  • Consider critical new ways to analyze the market to understand your true competitors

  • Dive deep with the “customer” and the “problem”

Clarity on what to do and why

  • Save time and money by knowing the right action to take at the right time

  • Understand “traction metrics”

  • Bring rigor and data to inform business strategy through Lean Methodology

Ada Ryland 20 (2).jpg

Ada Ryland is a mechanical engineer who crossed over into studying people and business effectiveness over 15 years ago. Ada’s focus is on clarity and “agency” for the founder—the person—not on the business idea or startup. She brings a practical approach that help entrepreneurs lower that feeling of “spinning wheels” and “overwhelm” so that they can think clearly and make better decisions. Ada has guided 100+ early-stage entrepreneurs and founders and works with several startup accelerators as a trainer and mentor.