"What problem are you trying to solve?"
For entrepreneurs, getting the "problem" right is critical -- and most of the time, the word "problem" doesn't do it justice. There is a better way to think about it -- the "job to be done" framework. This provides a deeper look and a more accurate picture of the "problem." Getting the "job to be done" clear is how some startups have been able to be successful in an already saturated market and are able to be effective in carving out their own niche.
At this meeting, we will outline the Job to be Done framework so that you can start applying it immediately.